Program Supported by Rhythm of Hope Receives Award From Brazilian President

Arte Consciente, one of the major programs supported by Rhythm of Hope (an NGO Açai Roots partners with) received an award of recognition for helping Brazil make progress on its development goals, from Luís Ignácio Lula da Silva, the president of the Republic of Brazil

The award ceremony took place in Brazil's capital, Brasilia-DF. The annual competition, which has reached its 3rd year, received 1,477 submissions and Art Consciente was one of the 20 winners.

Phillip Wagner, Director of Rhythm of Hope, remembered in his blog-post that when he first learned about Arte Consciente, the program did not have support of any kind and was almost completely unknown, even in the city of Salvador (where most of its projects take place).

With the help of Rhythm of Hope, Arte Consciente founders have done a tremendous work in their local densely populated community (today 38,000 residents), by reducing violence and offering development opportunities for local children and youth.

When it first started, the program only had the streets work with, at the time, about 160 children. Currently, the program is completing a three story Arte Consciente community center where hundreds of children and youth benefit from, and has been able to acquire several resources to maximize their projects.

Members of the Boxing team, for instance, have won important tittles; the percussion, dance and circus arts teams have performed in several places, and have even had the opportunity to perform at University of Virginia, and at many other locations.

Açai Roots would like to congratulate both Rhythm of Hope and Arte Consciente for their fabulous job in Brazil and for well deserved recognition! Good job guys and thank you for your contribution to a better world!

For more information, please visit their recent publications http://rhythmofhope.spaces.live.com/ http://www.rhythmofhope.org/

Acai berry
Acai

Açai Roots at the 2010 Natural Products Expo West show.

The 30th Natural Products Expo West show was held on March 12-14, 2010 in Anaheim California.

Over 53,000 attendees were present during the 3-day trade show to see the newest products, trends and what is, indeed, hot in the Natural Products market today.

Once again Açai Roots made a major statement and proved that the Açai Roots Team has done it again! This time with its new (up-coming) product - the Pure Açaí Juice.

A product developed to offer consumers an authentic açaí juice experience. In other words, the real deal!

Our delicious and refreshing açaí juice is made with the best açaí berry pulp available in Brazil, and has no other fruit juices or flavors added to it!

The product was a hit among the attendees. The positive feedback was unanimous and we enjoyed to hear similar words over and over from our visitors.

"Oh my! This is what açaí tastes like?! This is delicious!", "Wow, this taste like the açaí we had in Brazil, this is the real deal!".

These were just some of the feedbacks we heard throughout the weekend.

Bottom line - the weekend was fantastic, we had a great time! Our new product as well as all other products we were showing at the show were a great success, well approved by the public present at the convention center.

We just wanted to thank all the buyers, distributors, retailers, brokers, press/media-friends, business owners, consumers, friends, business partners, and exhibitors, that stopped by our booth and tried our product. Thank you all for stopping by! It was a pleasure talking to everyone.

Also wanted to thank the event organizers; cant wait for next year!

Acai Roots Team

Açai Roots Will Pre-Launch Pure Açaí Juice At Expo West

Açaí Lovers, we got great news for you!

Açai Roots has announced it will soon be introducing a new beverage to its ready-to-drink açaí product-line.

Our new drink, the Pure Açaí Juice, will be pre-launched at the 2010 Natural Products Expo West Trade-Show, which will take place in Anaheim, California on March 12-14.

The new beverage is full of antioxidants, omegas and other nutrients, making it a very healthy drink; perfect for healthy-conscious, active consumers.

The Pure Açaí Juice is a true and authentic Brazilian açaí juice experience, made with the best açaí berry pulp available in Brazil. And guys, note, we are not adding other juices to our formula, so now Açaí Lovers can nourish their bodies with the real taste of the Brazilian berry.

The Pure Açaí Juice is expected to be available to consumers around May of 2010 in two different sizes; 32oz and 10 ounce bottles.

Açai Roots will be exhibiting the Pure Açaí Juice along with its entire product line at booth 3689.

We will be giving-out samples of our frozen açaí berry pulp, ready-to-drink beverages, as well as their freeze dried açaí powder, so if you are going to attend the show, make sure to stop by and taste the best açaí in the US!

Açai Roots Partners With UCSD Graduate Students For School Project

Last week, a group of UCSD Graduate students (currently working in a project involving the Acai Berry) visited our office in San Diego to learn more about this Brazilian fruit sensation.

Our experienced team (who grew-up with açaí being part of our lives back in Brazil) was flattered to receive the students and help them learn more about the processes involved with the acai berry - from the moment it is harvested until it is available to consumers in stores, and much more.

At the end of the pleasant meeting, the students (Claudia and Chirag) were presented with samples from Açai Roots.

Good luck to you! We are all going to cheer for you guys to get an "A" on this project!

Açaí Roots - January Recipe

Açai Roots Pre & Post Work-Out Shake

Our Pre & Post Work-Out Shake is the ultimate energy source that your body needs prior (or after) an activity. Whether you need extra energy before an activity or something to nourish your body after a work-out, our shake does it for you! Have a shake for breakfast, as a mid-day snack or replace a meal. Don't wait; feel great now! Start a healthier lifestyle today with this original Brazilian acai berry recipe!

Ingredients:

- 2 to 4 ounces of Nex4 Açaí Liquid Concentrate

- 1 Sliced Banana

- 3/4 Cup of your preferred Milk (soy, skin, etc)

- 4 Tablespoons of Oatmeal

- 2 Ice cubes

- 2 to 4 ounces of Nex4 Açaí Liquid Concentrate

Alternative Açaí that you may use: 2 teaspoons of Açai Roots' Freeze Dried Açaí Powder'.

How to Make it:
Blend (using a blender) together all ingredients until it is well mixed. Serve this refreshing and delicious açaí drink cold.

Açai Roots encourages you to be creative! If you got an idea you want to share with the world, send your recipe to marketing@acairoots.com and your invention might be published in our next newsletter.

Adriano de Souza (Mineirinho) and Tony Silva visit Açai Roots

Brazilian professional surfer Adriano de Souza, also known as Mineirinho, and Tony Silva (former Brazilian pro surfer) recently visited the Açai Roots Team while in San Diego. The two surfers joined our team for some sushi in Pacific Beach and took home Açai Roots' products with them.

From being considered the next Brazilian Surf star since the age of 15, Adriano de Souza has exceeded the expectations placed on his shoulders and is now a reality in the WCT. The 23-year-old Brazilian is currently ranked #5 in the WCT and is the country's biggest hope for conquering the WCT title.

Mineirinho's next appearance is expected to be in Gold Coast (Qld-Australia) at the Quicksilver Pro.

Açai Roots supports Adriano and wishes him the best of luck during the remaining of 2010.

Açai Roots™ Makes Appearance at Bevnet Live 2009 Winter Event

San Diego (January 11, 2010). Açai Roots™ presence in the Winter 2009 BevNet Live edition (hosted in Santa Monica, California on December 2009) confirmed the company’s first açaí shot, nex4 Açai Energy Shot, to be a success.

The event in Santa Monica included the attendance of the industry’s top brands, as well as hot new companies joining the beverage segment.

Açai Roots nex4 Açaí Energy Shot was a hit among the attendees due to its delicious taste and one-of-a-kind characteristic.

“We received a lot of positive feedback at BevNet Live. We knew from the start that a healthy and natural energy shot, which besides having a delicious taste, does not give the consumer a head-rush and sudden crash, would stand-out”, said Marketing Manager, Rodrigo Correa.

Açai Roots’ nex4 Açaí Energy Shot is ideal for health-conscious consumers; the energy shot provides a healthy & sustained energy boost, without causing a head-rush and a sudden crash - typical in most energy products in the market. Nex4 is packed with antioxidants and vitamins derived of pure ingredients - including açaí, acerola, guarana and green tea, making it not only extremely enjoyable but also very healthy.

Next4 ready-to-drink formula is shelf-stable and is packaged in individual 2 oz shot size bottles (sold per unit at retailers or in a 12-pack through the company’s website). The formula is also available in a 32 ounce bottle.

Grown atop Amazon River palm trees, the açaí berry is considered nature’s number one super-food based on its immense amount of antioxidants, healthy essential omegas, fibers, protein, calcium, vitamins A, E, and B6.

With the addition of another success in its unique açaí product-line, Açai Roots now aims for a very strong 2010, when the company is expected to continue its explosive growth.

More information about Açai Roots’ full product line can be found at www.acairoots.com.