SAN DIEGO, December 23, 2009 – Açai Roots™, a leading supplier of 100% natural Brazilian açaí products, helped organize this passed Saturday (Dec 19th, 2009) a donation event in Tijuana, Mexico.

With the help of several volunteers and contributors, Açai Roots donated toys and sponsored an on-site cookout to over 40 families from an underprivileged community in Tijuana.

“We estimate that over 250 people showed-up for the event, possibly even more. We are very happy with the success of the program and each year we come here trying to do a little better than the year before”, said Marco Rega, Açai Roots Co-founder and Director of Sales.

One of the highlights of the event was marked by Santa Claus’ appearance.

After all participants had finished their meal, the Açai Roots van drove slowly into the crowed and created anticipation among the attendees. Excited kids started to gather, and Santa Claus finally revealed himself - jumping out from the backdoors of the van, and embracing dozens of children at the same time

Santa gave gifts to the children and families present at the event, took photos, received hugs and brought smiles to everyone’s face.

“This is certainly one of the most, if not the most, satisfying day of the year for us; hopefully we can inspire others to do the same – the gratification is priceless, said Marco Rega.

Açai Roots is well-known for its social-responsible approach and it is proud to help make a difference in several communities. Whenever possible, the company participates in social-responsible actions.

More information about Açai Roots and its full product line can be found at www.acairoots.com.